Who we are
MISSION
To create exceptional jewellery that transcends time, fusing traditional craftsmanship with an innovative perspective. We are committed to being market leaders, offering our customers a unique experience and expert advice. We seek to exceed expectations by providing the best value for money, ensuring that each piece tells a story of excellence and knowledge.
VISION
To be the benchmark jewelry store, recognized for the quality of our creations and the trust we inspire. We strive to be pioneers in the industry, maintaining the authenticity of craftsmanship while embracing innovation. Our vision is to turn every purchase into a memorable journey, where beauty, experience and trust merge to create lasting connections with our customers.
OUR HISTORY
We have been by your side for over 75 years, with 32 stores throughout Spain, accompanying you through all your special moments.
The doors of the first Roselin store open on Argumosa street, in the heart of Madrid. Here begins our story and our commitment to craftsmanship and excellence.
Roselin continues to grow: we've opened our second store, this time on Calle Pinto in Parla, Madrid. An important step in our expansion.
Roselin begins its expansion into shopping centers with the opening of a store in Parquesur Shopping Center, marking a new phase of proximity and accessibility for its customers.
The store opens in C.C. Fuenlabrada 2, strengthening the brand's presence in the south of Madrid.
New opening at C.C. Alcalá Norte, consolidating the growth strategy in large retail spaces.
Roselin is opening a new store on 356 Alcalá Street, one of Madrid's main commercial arteries.
Opening of a new store at 105 Bravo Murillo Street. A key location in Madrid's commercial fabric.
The store opens in C.C. Plaza Aluche, bringing our jewelry even closer to the public of Madrid.
That same year, the Roselin Cycling Club was founded, an initiative that reinforces our connection with sports and the values of effort, perseverance, and personal improvement.
A year of growth in and outside the capital with new stores in Xanadú Shopping Center, a second one in Parquesur, and our arrival in Toledo with the opening in Luz del Tajo Shopping Center.
Roselin opens its store in Plaza Éboli Shopping Center (Pinto), in a special event with the participation of Verónica Hidalgo, Miss Spain 2005.
RS Roslain Sport is born, our line of sports jewelry and watches designed for those who live every challenge intensely. Over the years, it has become an official collaborator of federations such as the RFEDI (Winter Sports), the FEP (Padel), and the FETRI (Triathlon), strengthening Roselin's bond with sports and performance.
New openings in C.C. La Gavia, C.C. La Vaguada and in C.C. Espacio Mediterráneo (Cartagena, Murcia). This year, Rafael Nadal greets the readers of Tiempo Roselin magazine, reflecting the brand's connection with sports figures.
A very special year: the Lurín Hospital-House (Peru) is inaugurated, a solidarity project promoted by Roselin with the support of her clients. The event was presented by Paula Vázquez and marked a milestone in our social commitment.
A store also opens in C.C. Sevilla Factory and AENOR certification (ISO 9001:2000) is obtained, which guarantees the quality of our processes.
In addition, we launched two new lines: Roselin Junior, jewelry and watches designed for the little ones; and Carlota, a collection of delicate and feminine jewelry that reflects a new sensibility.
We open the year with the creation of the Roselin Club, an exclusive space designed to reward our customers' loyalty, offer special advantages, and strengthen our relationship with our community. Pau Gasol greets the members of the Roselin Club, joining the personalities who have accompanied our history.
New opening at Nueva Condomina Shopping Center
We're opening a new store at C.C. Plaza Norte 2 and received a greeting from Cristiano Ronaldo for the Roselin community.
We've updated our visual identity with a new logo that reflects a more modern Roselin, without losing the elegance and essence that define us.
A year of transformation and growth. We opened two new stores: one in C.C. H2O (Rivas Vaciamadrid) and another in C.C. Carrefour Torrevieja, expanding our presence on the Mediterranean coast.
Pilar Rubio joins our history with a special greeting addressed to Club Roselin members, strengthening the connection with our community.
We launched Fórmula Roselin, a line of watches with a fresh and modern design, created to connect with new generations.
We also launched Luxilver, our proposal for high-end silver jewelry, with exclusive pieces and high-quality finishes that combine elegance and modernity.
A year marked by renewal and momentum. New stores open in C.C. Loranca and C.C. Príncipe Pío, strengthening our presence in strategic locations in Madrid.
In addition, we completely renovated the image of our stores, ushering in a new era for Roselin.
We also collaborated with cyclist Alberto Contador, a benchmark in Spanish sports, in a special initiative that unites the values of effort, excellence, and self-improvement that we share.
This year we also launched Roselin Trendy, a jewelry line with an urban spirit, designed for lovers of street style and new forms of expression.
Roselin participates for the first time in the 1001 Weddings fair, with an excellent reception from the public.
A year full of meaning and tributes. We present the Argumosa watch collection, a line inspired by our origins, which pays tribute to the first Roselin store opened in 1949.
This year we are opening a new store in C.C. Hortaleza, continuing our expansion in Madrid.
We have the collaboration of actress Marta Torné, who accompanied us at a special event, reflecting Roselin's connection with the world of art and culture.
That year, we also began sponsoring the Royal Spanish Winter Sports Federation (RFEDI) with our brand RS Roslain Sport, reinforcing our commitment to sport, self-improvement, and connection with the values of effort.
Roselin continues to grow with its first opening in Castilla y León, at C.C. Vallsur in Valladolid.
Furthermore, we launched our online store, a key step in our digitalization that allowed us to bring our collections closer to customers throughout Spain, offering the Roselin experience also in the digital environment.
That year we also reinforced our commitment to sport through our brand RS Roslain Sport, sponsoring the Spanish Padel Federation (FEP) and the Spanish Triathlon Federation (FETRI). Our RS watches were awarded as prizes at the 2017 Triathlon World Cup, consolidating the brand's presence in the world of competition and sporting excellence.
A year of great expansion: we opened stores in C.C. Albacenter, Calle Madrid, 61 (Getafe), Calle Alcalá, 104 (Goya, Madrid), C.C. Alcalá Magna and Calle Toro, 52 (Salamanca).
We also acquired the brand Heilig, specializing in automatic watches with handmade movements, adding the precision and tradition of classic watchmaking to Roselin.
Triathlon champion Sara Bonilla visits us.
We're celebrating Roselin's 70th anniversary with the opening of a new store at C.C. Dos Mares (San Javier, Murcia).
B&B by Roselin is born, a new concept of jewelry store specializing in jewelry for unforgettable moments, located in C.C. Parquesur.
Roselin has received multiple awards over the years, including her recent award at JoyART Madrid 2023. These recognitions reflect the dedication in each of her creations.
Roselin celebrates its 75th anniversary: seven decades of history, tradition, and excellence in the world of jewelry. To commemorate this special occasion, we are launching a new brand image that reflects our evolution, without losing the essence that has been with us since 1949.
A renewed, elegant, and modern visual identity that looks to the future with optimism and commitment.
Additionally, we are opening a new store at Calle Platería, 31 (Murcia), strengthening our presence in the southeast of the country. This year symbolizes a bridge between the heritage that defines us and the new challenges we embrace with enthusiasm.
A key year for Roselin: we moved our headquarters to the emblematic Plaza Mayor of Madrid, a place that embodies our essence and connects us to the city's historic heart. With this step, we return to our roots, evoking those beginnings on Argumosa street, in the very center of Madrid.
We continue to grow with the opening of a new store in C.C. Plenilunio, one of Madrid's most dynamic shopping centers.
This year we also strengthened our social commitment with a special collaboration with the Spanish Association Against Cancer (AECC), developing solidarity actions that unite jewelry and a social cause.
As a grand finale, we collaborated with ¡HOLA! Novias magazine, bringing our creations to couples looking for unique pieces to celebrate their most special moments.
49
The doors of the first Roselin store open on Argumosa street, in the heart of Madrid. Here begins our story and our commitment to craftsmanship and excellence.
70
Roselin continues to grow: we've opened our second store, this time on Calle Pinto in Parla, Madrid. An important step in our expansion.
98
Roselin begins its expansion into shopping centers with the opening of a store in Parquesur Shopping Center, marking a new phase of proximity and accessibility for its customers.
99
The store opens in C.C. Fuenlabrada 2, strengthening the brand's presence in the south of Madrid.
00
New opening at C.C. Alcalá Norte, consolidating the growth strategy in large retail spaces.
01
Roselin is opening a new store on 356 Alcalá Street, one of Madrid's main commercial arteries.
02
Opening of a new store at 105 Bravo Murillo Street. A key location in Madrid's commercial fabric.
03
The store opens in C.C. Plaza Aluche, bringing our jewelry even closer to the public of Madrid.
That same year, the Roselin Cycling Club was founded, an initiative that reinforces our connection with sports and the values of effort, perseverance, and personal improvement.
04
A year of growth in and outside the capital with new stores in Xanadú Shopping Center, a second one in Parquesur, and our arrival in Toledo with the opening in Luz del Tajo Shopping Center.
05
Roselin opens its store in Plaza Éboli Shopping Center (Pinto), in a special event with the participation of Verónica Hidalgo, Miss Spain 2005.
06
RS Roslain Sport is born, our line of sports jewelry and watches designed for those who live every challenge intensely. Over the years, it has become an official collaborator of federations such as the RFEDI (Winter Sports), the FEP (Padel), and the FETRI (Triathlon), strengthening Roselin's bond with sports and performance.
07
New openings in C.C. La Gavia, C.C. La Vaguada and in C.C. Espacio Mediterráneo (Cartagena, Murcia). This year, Rafael Nadal greets the readers of Tiempo Roselin magazine, reflecting the brand's connection with sports figures.
08
A very special year: the Lurín Hospital-House (Peru) is inaugurated, a solidarity project promoted by Roselin with the support of her clients. The event was presented by Paula Vázquez and marked a milestone in our social commitment.
A store also opens in C.C. Sevilla Factory and AENOR certification (ISO 9001:2000) is obtained, which guarantees the quality of our processes.
In addition, we launched two new lines: Roselin Junior, jewelry and watches designed for the little ones; and Carlota, a collection of delicate and feminine jewelry that reflects a new sensibility.
09
We open the year with the creation of the Roselin Club, an exclusive space designed to reward our customers' loyalty, offer special advantages, and strengthen our relationship with our community. Pau Gasol greets the members of the Roselin Club, joining the personalities who have accompanied our history.
New opening at Nueva Condomina Shopping Center
10
We're opening a new store at C.C. Plaza Norte 2 and received a greeting from Cristiano Ronaldo for the Roselin community.
11
We've updated our visual identity with a new logo that reflects a more modern Roselin, without losing the elegance and essence that define us.
A year of transformation and growth. We opened two new stores: one in C.C. H2O (Rivas Vaciamadrid) and another in C.C. Carrefour Torrevieja, expanding our presence on the Mediterranean coast.
Pilar Rubio joins our history with a special greeting addressed to Club Roselin members, strengthening the connection with our community.
13
We launched Fórmula Roselin, a line of watches with a fresh and modern design, created to connect with new generations.
We also launched Luxilver, our proposal for high-end silver jewelry, with exclusive pieces and high-quality finishes that combine elegance and modernity.
14
A year marked by renewal and momentum. New stores open in C.C. Loranca and C.C. Príncipe Pío, strengthening our presence in strategic locations in Madrid.
In addition, we completely renovated the image of our stores, ushering in a new era for Roselin.
We also collaborated with cyclist Alberto Contador, a benchmark in Spanish sports, in a special initiative that unites the values of effort, excellence, and self-improvement that we share.
This year we also launched Roselin Trendy, a jewelry line with an urban spirit, designed for lovers of street style and new forms of expression.
15
Roselin participates for the first time in the 1001 Weddings fair, with an excellent reception from the public.
16
A year full of meaning and tributes. We present the Argumosa watch collection, a line inspired by our origins, which pays tribute to the first Roselin store opened in 1949.
This year we are opening a new store in C.C. Hortaleza, continuing our expansion in Madrid.
We have the collaboration of actress Marta Torné, who accompanied us at a special event, reflecting Roselin's connection with the world of art and culture.
That year, we also began sponsoring the Royal Spanish Winter Sports Federation (RFEDI) with our brand RS Roslain Sport, reinforcing our commitment to sport, self-improvement, and connection with the values of effort.
17
Roselin continues to grow with its first opening in Castilla y León, at C.C. Vallsur in Valladolid.
Furthermore, we launched our online store, a key step in our digitalization that allowed us to bring our collections closer to customers throughout Spain, offering the Roselin experience also in the digital environment.
That year we also reinforced our commitment to sport through our brand RS Roslain Sport, sponsoring the Spanish Padel Federation (FEP) and the Spanish Triathlon Federation (FETRI). Our RS watches were awarded as prizes at the 2017 Triathlon World Cup, consolidating the brand's presence in the world of competition and sporting excellence.
18
A year of great expansion: we opened stores in C.C. Albacenter, Calle Madrid, 61 (Getafe), Calle Alcalá, 104 (Goya, Madrid), C.C. Alcalá Magna and Calle Toro, 52 (Salamanca).
We also acquired the brand Heilig, specializing in automatic watches with handmade movements, adding the precision and tradition of classic watchmaking to Roselin.
Triathlon champion Sara Bonilla visits us.
19
We're celebrating Roselin's 70th anniversary with the opening of a new store at C.C. Dos Mares (San Javier, Murcia).
21
B&B by Roselin is born, a new concept of jewelry store specializing in jewelry for unforgettable moments, located in C.C. Parquesur.
23
Roselin has received multiple awards over the years, including her recent award at JoyART Madrid 2023. These recognitions reflect the dedication in each of her creations.
24
Roselin celebrates its 75th anniversary: seven decades of history, tradition, and excellence in the world of jewelry. To commemorate this special occasion, we are launching a new brand image that reflects our evolution, without losing the essence that has been with us since 1949.
A renewed, elegant, and modern visual identity that looks to the future with optimism and commitment.
Additionally, we are opening a new store at Calle Platería, 31 (Murcia), strengthening our presence in the southeast of the country. This year symbolizes a bridge between the heritage that defines us and the new challenges we embrace with enthusiasm.
25
A key year for Roselin: we moved our headquarters to the emblematic Plaza Mayor of Madrid, a place that embodies our essence and connects us to the city's historic heart. With this step, we return to our roots, evoking those beginnings on Argumosa street, in the very center of Madrid.
We continue to grow with the opening of a new store in C.C. Plenilunio, one of Madrid's most dynamic shopping centers.
This year we also strengthened our social commitment with a special collaboration with the Spanish Association Against Cancer (AECC), developing solidarity actions that unite jewelry and a social cause.
As a grand finale, we collaborated with ¡HOLA! Novias magazine, bringing our creations to couples looking for unique pieces to celebrate their most special moments.
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